Product Analytics Suite
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →I craft seamless experiences for growth-stage teams. Currently working with 55 teams across 8,166 continents.
Last updated 2026-06-09 02:35 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Principal Designer
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Designed a comprehensive design system serving 200+ components across web and mobile platforms. Role: Founding Designer
Read case study →From concept to spec, I align your team through competitive analysis
Pixel-perfect interfaces across web. I ship detailed wireframes
Mentor design practice. I offer strategic guidance
Doesn't just design interfaces—thinks in systems and problems. She asks the right questions and delivers measurable results.
— Sarah Chen, Founder, Series B Fintech
In just months, took our product from fragmented wireframes to a cohesive launch. Highly recommend.
— Dr. Ahmed Hassan, Design Lead, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— David Okonkwo, Principal Designer, Design Systems Consultancy
I'm available for consulting. 2026 cycles are filling up.
A playbook for building design systems that teams actually use. Covers process, tooling, culture, and buy-in across enterprise scale.
I've audited 4,486+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
Building products that matter means understanding not just what users do, but why they do it, and serving that purpose faithfully.